Spotify is rolling out a new tool for publishers to gain greater insights into the performance of their catalogue and writers. Spotifying Publishing Analytics has launched in beta.
It follows moves by the streaming platform to expand its songwriting credits, as well as the Secret Genius programme for songwriters and producers. Spotify Publishing Analytics is billed as the first such tool built specifically for music publishers.
“One of our core missions at Spotify is to enable creators the opportunity to live off their art,” said Jules Parker, head of publishing relations & services, EMEA and APAC, Spotify. “The publishing community is integral in supporting the songwriters that create the music we love. With more information, publishers are empowered to make the most of the opportunities the global reach of Spotify provides, and the more information we can share with each other, the more opportunities we can help create for songwriters.”
Spotify has already got publishers on board for what is described as a “close collaboration” with the sector. The analytics tool will provide daily streaming statistics, including playlist performance, as well as the ability to view data for each of the songwriters on their roster. Publishing accounting and payments from Spotify won’t be affected.
“Reservoir was happy to jump on board as one of the first music publishers to help shape the new Spotify Publishing Analytics tool,” said Rich Scott DePerto, director of royalties & copyright administration, Reservoir. “Access to daily global analytics for the leading DSP allows us to better track our catalog’s performance and gives us valuable insight that we can use to make more informed business decisions in supporting our songwriters.”
Patrick Joest, EVP global content partnerships & sync, BMG, added: “Armed with this level of streaming data, directly from Spotify, music publishers can gain insights into new opportunities for their songwriters, more efficiently collect royalties on their behalf, and more effectively market their works.
“Spotify has been a collaborative partner in the creation of this new product, and we are looking forward to further collaborating and contributing to its development and easy accessibility of data to the publishing community.”