Music and sync licensing company The Music Playground has promoted Deborah Cally to VP of licensing.
LA-based Cally (pictured) is responsible for creative pitching, deal negotiations and business development, and has helped place or create music across thousands of TV shows, advertisements, trailers, promos, films and other media.
Working with top brands and entertainment companies such as Google, Amazon, Microsoft, Samsung, Netflix, NBC, HBO, Showtime, Fox, CBS, and MTV, Cally brings over 20 years of experience in the music industry.
The Music Playground chief creative officer Eric Hillebrecht said: “Deborah was brought in six years ago to open up doors for us and instead she broke down walls. I am ecstatic about the growth she has brought to our company and even more proud of her growth with us and to call her our VP of licensing.”
Founder Drew Stein said: “It is evident Deborah has a passion for music and media, but it is her work ethic and understanding of how to make a client’s life easier through the process of music that really makes this promotion all the more fitting.”
Cally added: “When I first joined The Music Playground I really wanted a place to grow with like-minded people while showcasing my passion and skills. For that very reason, this promotion to VP of licensing is important to me, maybe about as important as finding the right piece of music for my clients. I am looking forward to this next chapter with The Music Playground.”