Del Boy’s three-wheel van in Only Fools & Horses bore the slogan, ‘New York-Paris-Peckham’ – and one date on Britney Spears’ 2018 Piece Of Me world tour similarly stood out like a sore thumb.

For Peckham, insert Scarborough – the seaside resort became something of a punchline in the run-up to hosting the pop icon on August 17, but generated an estimated £5 million in PR value for the region.

And far from a one-off, such occasions are fast becoming ...