AWAL has announced a worldwide recordings deal with Gabrielle Aplin and her label, Never Fade.
The deal with Kobalt’s recordings company provides Aplin and Never Fade with services including global marketing, campaign coordination and global distribution.
Paul Hitchman, president of AWAL, said: “Gabrielle embodies all of the attributes of a successful independent artist - a strong creative vision combined with a savvy business drive, and we are proud to support her, both for her own music and the Never Fade label. We look forward to working with Gabrielle and her Never Fade partner, James Barnes, on taking the label to the next level.”
Aplin, whose initial EPs were issued via AWAL, released two albums with Parlophone between 2012 and 2014. Subsequent EPS came out on her Never Fade label.
Never Fade Records generated 100 million streams worldwide last year and worked with artists such as Saint Raymond, Hannah Grace and Sonny. The label has also expanded into live with a monthly club night, The Never Fade Sessions, for up-and-coming artists to play alongside established names.
Aplin said: “AWAL was the first company that I started working with when we launched Never Fade Records in 2010 to release my first EPs, and I’m really excited to be working with them again on my third album. It's an exciting time to be an independent artist, and I know that this partnership with AWAL will bring a huge boost to the label and the acts we work with as well as myself and my own projects.”
As well as UK headline tours, Aplin has an international following and has established fanbases in Brazil, the US, Australia, Europe and Japan.