Retailers bring back the Record Token as vinyl sales boom

ERA

They were once a staple of every teenager’s Christmas stocking, and now Record Tokens are coming back to help independent retailers make the most of the vinyl revival.

The revamped Record Token, launched in partnership with National Book Tokens, will be accepted at independent record shops across the UK from May, in-store or online, and can be used for vinyl, CD and cassette.

“There has never been a better time to bring back record tokens and we predict they will be much coveted gifts this year for music fans of all ages,” said Entertainment Retailers Association CEO Kim Bayley. “The unstoppable growth in vinyl sales and year-on-year increase in independent record shop openings show that the UK’s love affair with vinyl is here to stay.”

There were 4.32 million vinyl albums sold in the UK last year, according to the Official Charts Company, up from 3.41m in 2016. The vinyl album market was worth £87.7m. At its peak in the early ‘90s, ERA says the Record Token market was worth millions, before falling out of favour with the public as the digital music revolution kicked in.

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