Live Nation and US video on demand service Hulu have announced a "groundbreaking and immersive new virtual reality" docu-series ON STAGE.
The multi-part series will delve into the creative process of an artist’s live music experience, taking the viewer on a journey of what inspires them on and off the stage.
Lil Wayne will be the focus of the first episode on January 26, which will feature never-before-seen footage from Lil Weezyana Fest and give fans a look at his life off the stage. Through the Hulu VR app, fans feel like they’re on stage with Lil Wayne as he performs his most popular songs.
“We are confident that virtual reality and immersive content around live music can deepen an artist’s relationship with fans and expand their audience,” said Kevin Chernett, Live Nation's EVP, global partnerships & content distribution. “Our content series with Hulu lets anyone transcend into an immersive world and feel like they are side by side with the featured artist – a thrilling journey that fans couldn’t otherwise access.”
Major Lazer will star in the second episode, available later this year. The series will follow the group as they perform in Kingston, Jamaica and explore the roots of modern Dancehall. In addition to being immersed in a selection from their annual Major Lazer & Friends concert at Mas Camp, fans will walk the streets of Kingston and be transported alongside Major Lazer as the group recounts how Jamaica and its musical styles influences and inspires their music. Each episode will be viewable on the Hulu VR app across all major VR devices.
The partnership between Hulu and Live Nation was revealed last year. ON STAGE will be sponsored on the Hulu VR app by Universal Pictures. Additional episodes and artists will be announced at a later date.
