Neuland Concerts has become independently owned following a management buyout from Warner Music Germany.
The Hamburg-based firm was established in 2008 as a division of Warner Music Germany and became one of the country’s top live music tour operators. In 2015, it became a standalone operation within Warner Music Germany.
Although Neuland Concerts will now operate as a fully independent company, it will continue to work closely with Warner Music Germany, promoting its artists’ tours in Germany and elsewhere.
New owner Christian Gerlach said: “What once was started as a new business within the Warner Music Group has long since become a diversified company in the live market. By taking this step, we will now address the growing complexity and increasing diversity of our artist portfolio."
Artists jointly promoted by Warner Music Germany and Neuland Concerts in recent years include Biffy Clyro, Bruno Mars, Janelle Monáe, Jason Derulo, Lianne La Havas, Robin Schulz, twenty one pilots and Wiz Khalifa.
Warner Music Central Europe chairman and CEO Bernd Dopp added: “Neuland Concerts is highly successful, having staged more than 5,000 events, from intimate club gigs to celebrated arena shows. It is now ready to operate fully independently and I am delighted that Christian Gerlach will be taking the company forward. I would like to thank the whole Neuland team for their efforts over the years and I wish them all the best for the future.”
