MMF secures Arts Council backing for Accelerator Programme

MMF secures Arts Council backing for Accelerator Programme

The Music Managers Forum (MMF) has secured the backing of Arts Council England for its Accelerator Programme. It is adding financial support to the training initiative, the first ever independent funding programme for music managers, launched in partnership with YouTube Music

The Arts Council’s backing will underpin all educational and training aspects of the Accelerator Programme, enabling managers to benefit from expert guidance as well as networking sessions with companies including Harbottle & Lewis, Simons Muirhead & Burton, Simkins LLP, Sheridans, SRLV Accountants and Music Insurance Brokers. 

The initiative was launched to address the financial uncertainty faced by independent music managers. Accelerator is offering grants of up to £15,000 for individuals living in England and Scotland who are looking to make the leap into full-time music management with their own company. 

Fiona McGugan, general manager, MMF, said: “We are incredibly grateful to have Arts Council England’s backing for Accelerator. As well as up to £15,000 in funding, the programme’s education and training components are absolutely vital and will enable upcoming music managers to benefit from expert guidance from some of the most respected names in the business.  

“I am delighted to say that we’ve already had a really strong response, but anyone thinking of applying should definitely not hesitate. There is just over 24 hours to send in your submission video, and the clock is ticking!” 

Claire Mera-Nelson, director of music and London at the Arts Council, said: “Music Managers are vital to this industry, and the Accelerator Programme is doing crucial work – not only through funding individuals, but enabling them to participate in education and training essential to their role. The Arts Council is thrilled to support this excellent programme, and I personally look forward to witnessing how the programme will play a part in the story of these Music Managers of the future.”

The programme is also backed by the Scottish Music Industry Association, and is open to those managing an artist, songwriter or producer with a track record of proven income.  

Submissions must be made via online video on the MMF site and the first stage deadline is midnight on the evening of October 31.

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