The BRIT Awards is to be streamed live via YouTube for the fifth year in a row.
The video giant will partner with the BRITs once again, with the live stream set to be available in territories across Europe, North and South America, and large parts of Asia, Africa and the Middle East.
Taking place on February 21 and hosted by Jack Whitehall, the show will be screened live on ITV1 in the UK, with Conor Maynard and BBC Radio 1Xtra’s Yasmin Evans to host the YouTube stream.
Justin Timberlake, Ed Sheeran, Stormzy, Sam Smith, Rita Ora, Foo Fighters and Dua Lipa are all set to perform at the ceremony, while Jorja Smith will become the first Critics’ Choice recipient to perform in the same year as winning the award. Smith will play alongside last year’s winner, Rag’N’Bone Man.
Geoff Taylor, chief executive of The BPI & BRIT Awards said: “We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. Our live stream coverage will be presented by Conor Maynard and Yasmin Evans – we are thrilled to have such popular and talented hosts. The BRIT Awards is the premier showcase for British music, and extending the show’s global reach means that it will introduce exciting new talent such as Dua Lipa, Rag’N’Bone Man, Stormzy and Jorja Smith to more international viewers than ever before. They will join established stars including Ed Sheeran, Justin Timberlake and Rita Ora in front of what we hope will be the largest-ever global audience for the BRIT Awards.”
YouTube’s global head of music Lyor Cohen added: “Britain produces some of the most boundary-pushing and creative artists out there right now. That's why I'm excited that fans all around the world can watch The BRIT Awards live on YouTube to catch performances from incredible stars like Dua Lipa and Stormzy, while getting behind-the-scenes access from YouTube sensation Conor Maynard. The show is going to be massive - we’ll see you there.”
Maynard said: “I’m super excited to be hosting the BRITs coverage on YouTube. My career started on YouTube, so feels great to be doing something on YouTube and the BRITs. Can’t wait to have an awesome night!”
Evans added: "So excited to be hosting the BRITs YouTube stream with Conor, I always look forward to the BRITs and I have been watching for years! Can’t wait to have some fun and bring the biggest night of music to people all over the world. The nominations are amazing this year, brilliant to see so many of the artists I love up there; J Hus, Dave, Stormzy and Jorja Smith, to see them recognised for the work they put in is brilliant. I'm hoping this year we can create another moment like Adele did in 2011 with Someone Like You, maybe Dua Lipa bringing the New Rules video to life on stage? Or Stormzy arrives in a HUGE Boot? Bring on the show!!”
In 2016 and 2017, The BRIT Awards reached over 1 million unique viewers worldwide on YouTube.