Paco Rabanne needed a big sync to launch its first ever fragrance collection, and it delivers in the shape of a David Bowie hook-up.

Frederic Schindler, music supervisor and founder of Too Young Ltd, says the spot – which features a six-strong cast including musicians Kelela and Bambounou – represents his company’s aim to “go beyond plain sync deals”.

The film is full of colour, with Bowie’s famous 1977 song Heroes backing sun-drenched scenes.

“The campaign was ambitious from its ...