Virgin Money’s Ali O’Reilly has spoken of the brand’s unwavering commitment to music following the conclusion of its Unity Arena series.
Having earmarked music as key to its 2020 plans, ...
Arena Birmingham is to be renamed Utilita Arena Birmingham as a part of a new naming rights partnership.
The venue will take up its new name on April 15 and continues Utilita's ...
Events guide and ticketing company Skiddle has been unveiled as sponsor of the hotly-contested Live Music Promoter category at next month's Music Week Awards.
Last year's winner Kilimanjaro Live ...
European football's governing body UEFA is to sponsor Rita Ora's upcoming tour as part of a groundbreaking partnership aimed at transforming the image of women’s football.
The Girls Tour, Ora’s first ...
Three Ireland has announced a 10-year, €55 million (£48m) extension to its sponsorship deal with Dublin's 3Arena.
The agreement includes naming rights up to 2028, exclusive offers and a new ...
Sheffield Arena has been renamed as the FlyDSA Arena as part of a six-figure naming rights agreement with Doncaster Sheffield Airport (DSA).
The initial three-year deal will see the two ...
O2 is offering 360° "behind the scenes" access to an O2 Academy venue as part of a series of new virtual reality experiences.
Compatible with multiple VR platforms including Samsung Gear VR ...
First Direct has extended its naming sponsorship of Leeds arena for a further five years.
The agreement means the 13,000-capacity venue will continue to be called the First Direct Arena ...
Digital communications company O2 will be The O2’s naming rights partner for a further 10 years after putting pen to paper on a new deal with the venue's operator, AEG. ...
Bacardi has signed a three-year agreement with AEG Global Partnerships to become the Official Spirits Partner at four of AEG’s properties and The SSE Hydro in Glasgow.
The deal will give Bacardi ...
