Sync Story: Inside Fred Ashworth's BBC Winter Olympics placement

Ben Homewood

Anyone who watched the BBC’s Winter Olympics coverage will be familiar with its intro music.

Set to icy animations, the pulsating composition is the work of Fred Ashworth, head of production at Native Music.

“The concept from early on was that the music should be built around authentic Korean drumming,” Ashworth tells Music Week.

“So we studied Korean drums and discovered the Buk and the Janggu – two instruments that can produce a variety of sounds. From big, booming hits, ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...