Sync Story: Inside Lady Leshurr's Captain Morgan placement

Ben Homewood

Set to a banging beat from producer Swifta Beater, Live Like A Captain finds Lady Leshurr extolling the virtues of responsible drinking.

The Birmingham MC stars in a video for thetwo-minute promo, which reprises Rae Sremmurd’s viral mannequin challenge campaign and was used to launch Captain Morgan’s new Live Like A Captain campaign.

Tom Brown directed the video, and told Music Week that landing Leshurr represented a real coup.

“Lady Leshurr was awesome to work with, infusing the video with ...

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