Sync Story: Inside the Jorja Smith/Spotify BRITs placement

Ben Homewood

During last month’s BRIT Awards, those watching on TV were treated to a special collaboration between Spotify and Jorja Smith during the commercial break.

Made by an all-female crew in celebration of the Walsall singer winning the 2018 Critics’ Choice Award, Spotify’s Super Future Star advertisement features a stripped-down performance of 2016 Smith’s breakout track, Blue Lights.

Director Olivia Rose, who previously shot Smith’s publicity photos and has photographed acts including Skepta and J Hus, tells Music Week: “I knew ...

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