Today (March 14) Def Leppard have confirmed they have joined forces with Elysian Brewing Company to create a new craft beer. Christened Def Leppard Pale (6% ABV), the release will coincide with their upcoming co-headline North American tour with Journey.
Speaking about the launch, Def Leppard’s Joe Elliott said: “I love craft beer — it’s the indie side of the beer industry. You get the rock ’n’ roll and the creative, and it tastes amazing. We can’t wait for our fans to try it!”
Joe Bisacca, Elysian CEO and co-founder added: “Music has been a part of Elysian since its inception. We grew up watching Def Leppard music videos in the 80s, and now, to work and brew beer together is cool."
The beer will be available in artistically-designed 16oz cans and on draught at most Def Leppard concert venues and select restaurants, bars and pubs. The news follows on from Def Leppard's January annoucement that they were making their full catalogue available on streaming services for the first time.
Def Leppard are the latest in a long line of rock bands to have moved into the world of craft beer, with the most successful example being Iron Maiden’s collaboration with Robinsons Brewery for The Trooper. You can read Music Week’s 2017’s interview with Robinsons here.