KEY TRACK: Jumanji
MANAGEMENT: Game Time Music
WHO: The rising hitmaker behind Jumanji, the swinging UK rap track that’s been climbing the charts since its release in October.
WHAT: B Young’s sound is loud and loose, bass booming under melodies influenced by Afrobashment and trap, with salubrious autotune.
WHERE: Hackney, East London.
SO, THIS JUMANJI TRACK…
It’s a big one – with 239,038 sales at the time of going to press, it’s targeting the Top 10. It’s a rapid ascent for a song that, like Ramz’s Barking, was debuted on GRM Daily. It even made it onto Now… 99.
Yes. You can see what pricked Columbia’s ears. Before Jumanji, B Young laid the foundations with singles Cash Flow, Wanna Know, London Boy and Been Wavey.
Jumanji is still flying, so expect B Young’s ascent to continue. He’s amassed more than 1.6 million monthly listeners on Spotify, while Jumanji has a whopping 16m plays.