Each week, Music Week, gives you the lowdown on a red hot emerging act. Here, we introduce Boston bedroom musician Clairo.
KEY TRACK: Pretty Girl
LABEL: Unsigned
MANAGEMENT: ccottrill88@gmail.com
TWITTER: @clairecottrill
WHO: Claire Cottrill, aka Clairo, aka DJ Baby Benz.
WHAT: Contemporary lo-fi pop that twins earthy realness, fragility and relatable stories with simple melodies and clacking beats.
WHERE: Boston, Massachusetts.
WHAT’S WITH ALL THE AKAS?
DJ Baby Benz, Cottrill’s frequently killed off and reincarnated outlet for scuffed hip-hop mixes, is the subject of much debate among her fanbase, but Clairo is the 19-year-old’s fullest incarnation.
HOW COME?
Clairo’s unvarnished songs show bags of natural talent, while the beats will please hip-hop fans as much as they will indie kids. For an idea of her way with words, check out her previous Bandcamp releases. Titles include: Brains A Bus Station and Creased Laundry.
THE REALNESS SHINES THROUGH, THEN…
Exactly. And more and more people are cottoning on: Pretty Girl, Clairo’s biggest track, has almost 7 million views on YouTube. Watch the record industry attempt to bottle Clairo’s magic…
FOLLOW 
