The Orchard is expanding into the Japanese market and opening an office in Tokyo.
The fully-staffed base of operations in Japan will be led by Yuuki Kaneko, The Orchard's vice president, Japan, who previously worked on the music team at Amazon Japan.
“I am honoured to lead the company’s efforts in showcasing Japanese artists and labels worldwide," he said. "The Orchard Japan is in a position to bring the Japanese music community to new heights on a global scale, using transparent analytics from our proprietary technology to grow and develop The Orchard’s international roster within the territory.”
The Orchard's CEO Brad Navin explained the firm's decision to enter the Japanese market had been driven by a recent upturn in streaming in Japan.
“We are excited to enter the Japanese market and have Yuuki and the Tokyo team working with independent labels and artists to embrace the opportunities offered by Japan’s ongoing shift to streaming," he explained.
"Yuuki’s substantial knowledge of both the digital and physical business within Japan will help us deliver on our goal of having local support in every key part of the world, led by people who have a firm grasp on the region’s strengths and deeply understand the music culture and industry. This expansion gives even greater reach to our global market solution for discovering music, reaching untapped audiences and advancing consumption.”
The new office in Tokyo will be followed by 40 more international bases as The Orchard expands its global network.
New locations are set to include Taipei, Seoul, Warsaw, Madrid and beyond, as well as the expansion of offices currently in Nashville, Sydney, Moscow, Copenhagen, Milan and Barcelona.
Recently RCA has partnered with The Orchard to break new artists. Read Music Week's interview with James Moodie, head of marketing at The Orchard,