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"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are ...

DMA's test: Aussie band on brink of 'something special' with BMG

BMG UK frontline label heads Jamie Nelson and Gemma Reilly-Hammond have tipped DMA’s for a “major chart result” this month. The Australian rock act release third album The Glow on July 10. It was delayed by three months because of the coronavirus. “They are a huge priority for us,” said Nelson, VP, A&R. “The band have quietly built a very committed base. They have delivered a brilliant record and we’re excited to see what’s next for them.” Nelson said the album “deserves to be No.1”. “We are being ambitious and going for at least the Top 5 in week one,” added Reilly-Hammond, VP, marketing. “We then want to hold momentum and keep the album selling through. The DMA’s have a solid streaming business which will help achieve that.” Nelson noted that BMG consultant Korda Marshall, who first signed DMA’s to the company in 2015, has been their “champion”. Marshall paired the band with producer Stuart Price for The Glow. “Stuart’s track record with The Killers, Madonna and New Order speaks for itself,” said Marshall. “It’s anthemic, it’s mainstream, but with exquisite good taste. Stuart has given the DMA’s a real sheen and has helped guide them to a more electronic contemporary sound. This is a beautiful record.” The band’s sonic evolution has helped them hit a million monthly listeners on Spotify. Singles for this campaign have been playlisted at Radio 2, Absolute, Virgin and Radio X, with specialist support at Radio 1. “It’s building,” said Nelson. “It’s not easy for bands in this area. However they have had support from DSPs and radio, and that is continuing to grow. “The band are on the edge of something very special, and we’re confident that everything will pull together at the right time.” Previous album For Now peaked at No.13 and has sales of 34,285 (63.1% from streams), according to the Official Charts Company. The band’s 2016 debut Hills End has moved 45,198 units. Reilly-Hammond said tickets for the group’s biggest headline UK date at Alexandra Palace on October 23 “continue to sell exceptionally well”, despite the general uncertainty surrounding gigs still scheduled for later this year. A recording of the O2 Academy Brixton show from early March peaked at 10,000 viewers when it was livestreamed during lockdown two months later. “It’s our job to cross this live interest over into record sales and we are pushing for a major chart result,” said Reilly-Hammond. “Over the years we have seen bands such as Kasabian, The Courteeners and Blossoms all come through, and DMA’s are very much in that vein in terms of audience,” added Nelson. “What has made them has been single-minded hard graft in terms of touring, but what is key to really breaking through is the songs, and the DMA’s are at that point.” The release strategy includes partnerships with indie retail on bundles with access to limited places on a July 19 live Zoom session. Reilly-Hammond said they also have a “very healthy D2C business and we are really pleased with the pre-orders”. “We have worked all three DMA’s albums and the development and growth can clearly be seen,” she added. “The intention is now to properly break them – now is the moment.”

Guiding light: Ivors Academy mentors support new talent

Songwriter, artist and producer Camille “Kamille” Purcell has told Music Week that the Ivor Novello Rising Star award is a “beautiful thing”. The award includes a mentoring scheme from Apple Music. All nominees receive a year-long mentorship from an Academy member to help develop their songwriting networks and better understand how to navigate their careers. Purcell is mentoring Griff (real name Sarah Griffiths), who is signed to Warner Records and Universal Music Publishing Group. She recently featured in Music Week’s On The Radar. “Griff is incredible,” said Purcell. “I’m just enjoying being a mentor and helping her with anything that she needs. “Obviously with Covid things are on pause, but when she needs me I’m there. It’s just going to be about being there for her and supporting her, getting in the studio.” The other mentors are composer Anna Meredith, producer and songwriter Fraser T Smith, film and TV composer David Arnold and producer, arranger and guitarist Nile Rodgers. Purcell said that emerging artists can feel isolated and need support. “The emotion of songwriting is a very individual thing,” she said. “Going into the industry and finding groups with people you can work with, write and vibe with, that’s not always the easiest process. So I think there are times when it can be lonely. “Having initiatives like this, which are recognising what you’re doing from the jump, is so reassuring. I think it’s a beautiful thing, I wish they were doing it when I started out.” Ivors Academy CEO Graham Davies said the songwriting organisation’s community was supportive of new talent. “People genuinely want others to do well, because they love music,” he said. “We’ve always found it very easy to contact people that are more established and ask them to give something back – and that’s what we’re seeing with these absolutely amazing mentors.”

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