David Dollimore, president, RCA UK:

“There isnt anyone more prolific than Olly Murs.

He’s very dedicated to doing everything possible to promote and market his records. Every artist should look up to him in that respect. He’s that guy that’s approachable, the average guy, one of your friends in the pub that you could just have a chat with. He’s an everyman who appeals to everybody and it’s very rare to have those artists.

“He’s a smart guy. He doesn’t ...