The biz’s brightest new talents tell their stories. Here, we meet Island marketing manager, Hayley Marchant
How did you break into the industry?
I have always wanted to work in music. I was interested in how everything worked and wanted to be a part of it. I was lucky enough to get work experience at a label when I was 17, and that made me doubly determined to get a job in music when I left university. At university, I threw myself into the ents life, got involved in student radio and began setting up music events. During my third year, I applied for loads of jobs and was lucky enough to get a role as a marketing assistant at Warner.
What’s the most exciting thing about marketing?
Getting to do so many different things. No artist or campaign is the same. You get to be creative and challenge yourself to come up with new ways of doing things, and finding the best ways to make an artist’s vision come to life. It’s exciting to be across all angles of a campaign; working with promo teams, brands, creatives and seeing it all develop from start to finish. You get to be so collaborative and work with some exceptional people.
What’s your strangest music industry story?
I couldn’t possibly say! There is always so much weird and wonderful stuff that happens in this job!
What makes a great campaign?
The best campaigns are thoughtful and considered, and cater to a hardcore fanbase while discovering ways to reach a new audience. Sometimes it’s hard to come up with something completely unique; so being true to what the artist stands for and developing their vision to an audience through storytelling and carefully considered creative will stand out. Social media makes it hard for an artist to pretend to be something they’re not, so [great] campaigns truly show who the artist is and express the music in its best light. Artists who do it best find the right balance with their content – organic, day-to-day, stripped-back, direct-to-fan, coupled with exceptional visuals.
What’s your ultimate ambition?
To continue to work alongside the incredible team at Island, with the amazing artists on the label and to continue to learn and grow professionally and personally. I am so lucky to work in music and have the opportunity to work with artists and all the other creatives on a daily basis. And I hope this continues!
HAYLEY’S RECOMMENDED TRACK: Brunswick – ADHD