Sync Story: Paco Rabanne/David Bowie

For a campaign about the new Paco Rabanne fragrance called Fame, the choice of an accompanying track was immediately obvious: David Bowie’s iconic 1975 hit of the same name. In the advert, US actor Elle Fanning is shown sneaking the perfume bottle into her bag from its place in the Paco Rabanne shop, before donning a variety of chic outfits while the bottle floats playfully around her. The whole aesthetic is one of unapologetic glamour and effortless style, making ...

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