Sammy Andrews is in her element. Music Week meets the digital music guru at one of the music business conferences – MIDEM, in this case – where she has made her name as a never-knowingly-understated pundit and epitome of the modern, digital-savvy, data-driven music business executive.

Last night she was carousing and connecting on the Cannes Croisette until the early hours yet, the next morning, here she is, resolutely bright-eyed and on-brand: signature sunglasses clamped to her head when everyone ...