Does ticketing have an image problem? Julia Hartz certainly thinks so. “There’s a negative connotation that’s borne from years of consumers feeling gouged by ticketing companies,” suggests the Eventbrite chief, speaking at the company’s London office in Hatton Garden.

“Sometimes we can be lumped into that [category],” she sighs. “But once somebody experiences Eventbrite, they understand it’s quite different.”

Highlighting three issues she believes to be at the heart of the matter, Hartz muses: “Consumers get pretty upset when they ...