The BPI is looking to recruit a passionate, creative and strategically driven Digital Content & Communications Manager to work across its digital, social media and press & PR channels.
Reporting to the Communications Director, the role will focus on generating content for and managing the BPI’s social media and digital output, while also contributing to the BPI’s internal and external communications in support of the organisation’s communications and public affairs strategy and wider goals.
The Digital Content & Communications Manager will in particular be responsible for generating content and managing activity and campaigns across the BPI’s social media accounts and digital platforms. The role will support the Communications and other departments as they work to actively promote the BPI and its brands and projects across its various platforms along with the rights, interests and reputation of its members and of the wider recorded music sector.
The position is to commence as soon as possible, and offers a competitive salary package (details on application), including full BPI benefits. Based at the BPI’s County Hall head office on Westminster Bridge Road, the role would most likely suit a candidate looking to move on from their first professional role.
The BPI is committed to diversity in the workplace and equality of opportunity, and applications are invited from candidates of all backgrounds with the relevant skills, aptitude and experience.
CVs and supporting letters of application are invited by 15th November 2019, and should be addressed to gennaro.castaldo@bpi.co.uk or Gennaro Castaldo at BPI, Riverside Building, County Hall, Westminster Bridge Road, London, SE1 7JA.
KEY RESPONSIBILITIES:
- Planning, creation and implementation of content and regular content calendars.
- Generating digital/other engaging content in support of BPI activity/campaigns, incl. graphic design/infographics, visual content and editing, written articles/press releases and more.
- Managing, updating and maintaining the BPI social media channels, website and homepages, and other sites and platforms as required (such as for The BRIT Trust and National Album Day).
- Creating and distributing regular social and digital analytics and other reports.
- Ensuring that the BPI has a strong online voice to reflect its industry profile and public affairs objectives, and is engaged in the wider conversation around the business of music.
- Creating presentations, reports, flyers, advertisements and other digital and written content for BPI departments – ensuring this is produced in the correct tone and on-brand for the organisation.
- Supporting the Communications Director in drafting/approving producing, distributing and ‘selling in’ comments, announcements and press releases to media, as directed.
- Generating new and innovative ideas to promote the BPI and support its initiatives including the Music Export Growth Scheme, Insight Sessions, Wisdom Wednesdays and more.
- Attending events to represent the BPI and to capture content through photography or videography.
- Supporting BPI-related partners/suppliers in the delivery of digital campaigns such as for the BRIT Awards, BRIT Certified Awards, Mercury Prize and National Album Day, as directed.
- Providing general administrative support to the Communications department, such as raising purchase orders for invoices and collating/generating media monitoring reports.
SKILL REQUIREMENTS:
- 2+ years minimum experience working in social media/digital communications and PR – most likely suited to an individual moving on from their first professional role.
- A passion for digital marketing and music and always on top of the latest trends.
- Strong writing skills to create engaging copy, press releases and long form written content.
- Experience working across a variety of CMS and social media platforms.
- Proficient in Adobe Creative Suite (or other graphic design and video editing software).
- Strong attention to detail.
- A good eye for creative and attention-grabbing content, ‘telling a story’ in an engaging way.
- Understanding/sensitivity to and experience of the public affairs/policy landscape.
YOU MUST BE:
- Passionate about social and digital media and in creating engaging content.
- A music enthusiast with a handle on the latest trends and an appreciation of popular culture.
- Personable, principled and with a strong sense of integrity.
- Organised, confident and results-driven working to high standards and with a focus to deliver on priorities – whether working as a self-motivated individual or collaboratively as part of a team.
- Committed to developing your skills and talents and with the potential to grow into the role and in due course into senior leadership positions.
- A keen communicator and relationship builder – internally, among members and externally.
- Imaginative in developing creative solutions, but with the energy and tenacity to implement any new ideas and thinking as part of overall strategy.
- Versatile in your approach – able to navigate different ways around an opportunity or issue – finding more than one way to achieve a goal or to ‘tell a story’ as a communicator.
- Sensitive at all times to your position as a communications professional representing your employer and the industry in which it operates.
About the BPI (British Phonographic Industry) Promoting British Music
The BPI is the UK record labels’ association that promotes British music and champions the UK’s recorded music industry – the world’s fourth largest and the biggest exporter of recorded music in the world after the US. The BPI helps to safeguard the rights of its members and of all the artists, performers and record label members of collecting body PPL – who collectively create around 99 per cent of all legitimate sales and streams of music in the UK. The BPI’s membership consists of well over 400 independent labels and the UK’s three ‘major’ companies, which together account for up to 85 per cent of legitimate domestic music consumption.
UK artists account for one in eight artist albums sold worldwide. The BPI helps to promote British music overseas through numerous trade missions as well as through the Music Exports Growth Scheme, which since 2014 has awarded £3.8 million in DIT government funding in support of 242 music projects benefitting mainly independently-signed artists. The BPI provides valuable insights, training and networking with its free masterclasses and presentations and through its Insight Sessions, Wisdom Wednesday events, and its authoritative yearbook and reports.
The BPI certifies The BRIT Certified Awards – the iconic Platinum, Gold and Silver Awards Programme; co-owns the Official Charts; owns and organises The BRIT Awards with Mastercard – which, through the BPI’s charitable arm, The BRIT Trust, has helped to raise over £25m for music education and wellbeing charities, including the BRIT School, ELAM, Nordoff-Robbins music therapy, Music Support, Key4Life and Mind. The BPI is also home to the Hyundai Mercury Prize.
