Atlantic UK GM Katie White has told Music Week that the label’s new leadership structure will make campaigns more “sophisticated” for the streaming era.

Since her appointment six months ago, the former Vice exec has worked with president Ben Cook on identifying key disciplines.

“We need to keep developing to become the label of the future,” said White.

Atlantic has hired Luke Tipping as creative director, conceptual. He has held senior roles at leading agencies and overseen global campaigns for ...