In this first-of-its-kind post, Shinoda will work closely with Warner Music’s leadership and business development teams to help shape the company’s artist-centric approach to Web3.
“With Shinoda’s support, WRM will continue to partner with artists to bring their creative visions to life and build communities across new platforms, products, and experiences, while exploring new revenue streams,” said a statement.
Warner Music has made a series of moves to bring artists into the metaverse and explore NFT opportunities. The major has recently partnered with Roblox, The Sandbox, Genies, Griffin Gaming, Blockparty, OneOf and Splinterlands.
Max Lousada, CEO, Warner Recorded Music, said: “Central to our DNA at Warner is that we start with the artist experience. A passionate creative who’s deeply embedded in the rapidly evolving world of Web3, Mike’s perspective here will be invaluable.
“As we continue to accelerate deals and build out our expertise across the company, together we’ll navigate the possibilities at the intersection of music and technology with thoughtfulness and authenticity – to the benefit of our entire musical community.”
I look forward to supporting artists in creating new opportunities, and connecting with fans in unimaginable new ways
“There’s no one-size-fits-all approach when it comes to Web3; every artist and community is unique,” added Shinoda. “Warner has made some strong first steps in this space, and I look forward to playing a role in further exploration—supporting artists in creating new opportunities, and connecting with fans in unimaginable new ways.”
Mike Shinoda will serve as a sounding board for Warner Recorded Music, as the company looks to experiment with new and emerging technologies alongside its artists.
From his early days as co-founder, vocalist and writer-producer with Linkin Park, to recent work with Twitch and in Web3, WMG noted that Shinoda has made a career innovating in music, fan communities and content.
His most recent explorations include Happy Endings, the first Warner single to debut as an NFT, and Ziggurats, the world’s first generative NFT mixtape - 5,000 unique mini-albums created from Shinoda’s original audio and visual layers.
Warner Music has been behind popular metaverse and Web3 experiences, from Twenty One Pilots to David Guetta in Roblox; digital avatars via Genies for artists such as Michael Bublé, Cardi B, and CKay; and the sale of NFTs including a hi-res digital image of the original lyric sheets from Matchbox Twenty’s hit Unwell and Rico Nasty’s OHFR? NFT drop on SuperRare.
Check out our exclusive interview with Oana Ruxandra, chief digital officer & EVP, business development at Warner Music Group in the new edition of Music Week - subscribers can click here.