Deep blue, but you painted me platinum: Taylor Swift racks up multiple US sales awards

Taylor Swift Scott Borchetta

Big Machine Label Group president/CEO Scott Borchetta has presented Taylor Swift with a raft of sales awards as the pop superstar’s Reputation tour continues across the US.

During Swift’s three-night run at East Rutherford, New Jersey’s MetLife Stadium, Borchetta presented the singer-songwriter with RIAA awards for Look What You Made Me Do (quadruple platinum), Reputation (triple platinum), Ready For It? (double platinum), End Game and Delicate (both platinum), the latter of which hit No.1 on US Top 40 radio this week. Meanwhile, her 2008 sophomore album Fearless won a rare Diamond certification for over 10 million sales.

Swift became the only female artist to perform three consecutive nights at MetLife Stadium and has now played the venue a total of six times, tying with Bruce Springsteen and Bon Jovi for the most shows at the stadium. According to Team Swift, she has performed to over 327,000 people across those six shows, breaking MetLife’s attendance and gross sales records in the process. 

Swift’s Reputation album recently went platinum in the UK, and has now sold 312,935 copies, according to the Official Charts Company. The lead single, Look What You Made Me Do, shattered streaming records on release.

Her debut UK stadium tour hit Manchester and London in June, and became perhaps the most highly-acclaimed tour of this stadium show-heavy summer. The tour continues across the US until October and then heads for Australia, New Zealand and Japan. It’s scheduled to wrap at Tokyo Dome on November 21.

PHOTO: Kevin Mazur/Getty Entertainment

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