MOS building 'unique' campaign for London Grammar

Ben Homewood

Ministry Of Sound MD Dipesh Parmar has predicted that London Grammar’s second album will sell more copies in week one than its predecessor.

The trio drop Truth Is A Beautiful Thing this week, and Parmar is “excited” about the label’s first major artist release since it was acquired by Sony last year.

“We’re feeling pretty confident about where we’re going to end up,” Parmar told Music Week.

“Pre-orders indicate that we’re going to hopefully do more than the last album ...

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