analysis

From Russia with sync: The biggest syncs of World Cup 2018

Music Week analyses the key ad spots at World Cup 2018... PEPSI MAX
SPOT: Love It, Live It
ARTIST: Major Lazer
TRACK: Light It Up (feat. Nyla & Fuse ODG) (Remix)
MASTER: Mad Decent
PUBLISHER: Kobalt
AD AGENCY: PepsiCo The ...





Airplay Analysis: Ariana Grande returns to No.1

I’ll Be There becomes Jess Glynne’s seventh No.1 on the OCC chart but ends its two week reign atop the radio airplay chart, where it was her fifth No.1. It continues to pile on the plays – they are up 9.04% week-on-week, from 5,863 to 6,393 – but suffers a big loss in audience, which dips 24.09% from 86.68m to 65.80m. Its audience problems are entirely due to Radio Two, which scaled back support dramatically from 16 plays to two, costing the track 22.28m listeners. Previously No.1 for three weeks in May, Ariana Grande’s No Tears Left To Cry returns to pole position, while registering a 2.43% increase in plays, from 6,536 to 6,695, and an 8.60% increase in audience from 63.03m to 68.45m. There are new peaks in the Top 10 for the current Years & Years, Clean Bandit feat. Demi Lovato and George Ezra titles. Meanwhile, Selena Gomez is into the Top 10 for only the second time in her career, with Back To You jumping 16-10 while registering a 12.48% increase in plays, from 2,260 to 2,542, and a 30.50% increase in audience, from 34.16m to 44.58m. Her only previous Top 10 single: Marshmello collaboration, Wolves, which reached No.9 in January. Calvin Harris & Dua Lipa’s One Kiss tops the TV airplay chart for the sixth time in seven weeks, while its lead over Ariana Grande’s No Tears Left To Cry – its runner-up for the fifth week in a row – is down marginally, from 83 plays to 79. Support for both tracks is down around 7%, but One Kiss still manages to better the 2018 No.1 median with 736 spins in all, including top contributions of 100 plays from Capital TV, 77 plays from The Box and 74 plays from Box Upfront.  Clean Bandit score their seventh Top 10 entry on the TV airplay chart, and Demi Lovato her fifth, as their collaboration Solo scorches 34-6, with plays up 143.75% from 224 to 546. Also making great progress, I Like It jumps 19-8 for Cardi B, Bad Bunny & J Balvin. It is Balvin’s third Top 10 entry, Cardi B’s second and Bad Bunny’s first.    

Official Charts Analysis: The Greatest Showman must go on (and on) at the top of the UK albums chart

Its sales are down again but The Original Motion Picture Soundtrack to The Greatest Showman remains far ahead of the pack, topping the chart for the 19th time in 23 weeks, and the fourth week in a row, on consumption of 34,378 units (including 11,030 from sales-equivalent streams). It is the 23rd consecutive week in which it has sold upwards of 20,000 copies, and raises its cumulative sales to 878,909.  871,888 of those have come in 2018, making it the year’s biggest seller by a margin of more than half a million – Now That’s What I Call Music! 99 is its distant runner-up with sales of 337,223. The Greatest Showman is also close to topping the year-to-date video chart, with sales of 826,736 in four weeks putting it second behind Star Wars: The Last Jedi (867,517 sales).    Four new albums debut inside the Top 10, three of them by acts who have previously had No.1s – but The Greatest Showman’s nearest rival is Staying at Tamara’s by George Ezra. The first of four albums that had the temerity to interrupt The Greatest Showman’s reign, when it debuted at the summit 11 weeks ago, Staying At Tamara’s has remained in the top five since release and, with latest single Shotgun itself moving into the top five, the album climbs 3-2, with sales up for the third week in a row at 19,532.    21 last Monday (June 11), Jorja Smith beats many more experienced acts to land the week’s highest new entry with her debut album, Lost & Found, opening its account at No.3 (15,313 sales). A pleasing blend of pop and R&B, the album fulfils the promise that won the Walsall singer/rapper the Critics’ Choice award at this year’s Brits, although she has still to secure a Top 20 single. There are few catalogues more beloved than that of The Beach Boys, and subjecting their iconic songs to symphonic makeovers adding new arrangements from The Royal Philharmonic Orchestra – conducted by Steve Sidwell & Sally Herbert under the production of Don Reedman & Nick Patrick – is a bold move, even though it has paid off handsomely for similar projects revitalising the catalogues of Elvis Presley and Roy Orbison. It works for The Beach Boys too, as The Beach Boys With The Royal Philharmonic Orchestra debuts at No.4 (14,128 sales). It is their 37th chart album in a chart career spanning almost 53 years. While Kanye West’s Ye tumbles 2-10 (8,069 sales)on its second week on the chart, Kids See Ghosts – the eponymously-titled album for his collaboration with Kid Cudi – debuts at No.7 (9,250 sales).    Lily Allen falls short of the top two for the first time but extends her run of Top 10 albums to four, with No Shame debuting at No.8 (8,754 sales). The 33 year-old singer/songwriter’s first album Alright, Still debuted and peaked at No.2 (62,701) in 2006, while follow-up It’s Not Me, It’s You attracted 112,568 sales when it opened at No.1 in 2009. Allen’s most recent album, Sheezus, also Topped on debut in 2014, with sales of 35,414, helped by the fact it had already spawned three Top 10 hits, and was priced at 99p at Google Play. Alright, Still is Allen’s biggest seller, with a to-date tally of 1,142,062, with It’s Not Me, It’s You in close attendance on 1,070,340 sales and Sheezus way behind on113,054 sales.   The rest of this week’s Top 10: Divide (7-5, 10,421 sales) by Ed Sheeran, Beer Bongs & Bentleys (6-6, 10,084 sales) by Post Malone and Wildness (5-9, 8,338 sales) by Snow Patrol.  Departing the Top 10 are: the eponymous Shawn Mendes (9-11, 7,181 sales), As Long As I Have You (8-15, 5,358 sales) by Roger Daltrey, Noonday Dream (4-35, 2,575 sales) by Ben Howard and Prequelle (10-64, 1,689 sales) by Ghost.   Primarily known as an actress (most famously for her role as Demelza in the BBC’s historical drama series Poldark) 26-year-old Eleanor Tomlinson is also an accomplished singer, and her debut album Tales From Home – in which she revisits familiar folk and singer/songwriter tracks like Homeward Bound, She Moves Through The Fair and Tapestry – debuts at No.14 (6,120 sales).  Steps reached No.2 with last studio album ,Tears On The Dancefloor, last year, confirming their resurgence. On their subsequent sell-out tour, they recorded the concert set Party On The Dancefloor: Live From The London SSE Arena Wembley. In several editions with and without DVD and Blu-rays and a recording of a Belfast concert, it racks up 3,540 sales to debut at No.18.    Former Creed and Alter Bridge guitarist Mark Tremonti's own quartet Tremonti take a step back for the first time in their career, with fourth album, A Dying Machine, debuting at No.19 (3,493 sales). Their first album, All I Was, debuted and peaked at No.41 (3,262 sales) in 2012, follow-up Cauterize reached No.23 in 2015, and they made the Top 20 for the first time in 2016 with Dust (No.16, 5,059 sales).   When Lily Allen’s Sheezus debuted at No.1 in 2014, there were also debuts for Super Furry Animals’ Gruff Rhys and Swedish singer/songwriter Lykke Li – and spookily all three waited 214 weeks to unleash their follow-up. Allen’s No Shame is dealt with above while Rhys’ scores his fourth solo album chart entry with Babelsberg (No.23, 3,213 sales) and Lykke Li her third Top 75 entry with So Sad, So Sexy (No.73, 1,540 sales).    58 year-old Tony Hadley had 11 Top 75 albums fronting Spandau Ballet, and scores his third charting album as a solo artist nearly a year after quitting the band for the second time, with Talking To The Moon, debuting at No.40 (2,182 sales). He missed out altogether with last solo release, The Christmas Album, in 2015.     Supported by BBC Radio 6 Music and impressive on a recent Later… With Jools Holland, Welsh quartet Boy Azooga have just started their UK tour, and do so with a hit album under their collective belt, specifically their debut release, 1, 2, Kung Fu!, which enters the chart at No.56 (1,787 sales).     No.1 on debut in 1997, Mansun’s first album, Attack Of The Grey Lantern, has been released in special 21 anniversary editions, and makes its first chart appearance in nearly 20 years at No.28 (2,784 sales).   Vinyl re-pressings earn The Who’s 1965 No.4 debut album My Generation and 1971 No.1 album Who’s Next their first Top 75 placings since 2002 and 1972, respectively. My Generation is No.63 (1,706 sales) and Who’s Next is No.75 (1,526 sales) on the overall chart, while placing first and fourth on the vinyl album chart.    Throwback Reggae Dancehall is No.1 compilation for the second week in a row (16,301 sales).  Overall album sales are up 5.28% week-on-week at 1,812,577, 2.62% above same week 2017 sales of 1,766,315. Streaming accounted for 977,457 sales – 53.93% of the total. Sales of paid-for albums are up 11.21% week-on-week at 835,120, 19.98% below same week 2017 sales of 1,043,666.

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