After a steady decline which saw its first week consumption of 55,614 units fall to a low of 32,999 last week, Olivia Rodrigo’s Vampire looked like falling victim to Doja Cat, whose Paint The Town Red moved easily to the top of early sales flashes. 

But the judicious and timely release of physical formats – a one-track blood red cassette and a two track CD single, each available for 99p including postage – sufficed for Vampire to jump 3-1 ...