Country life: Rising Nashville stars driving streaming surge in tandem with classic hits

Andre Paine

Country music streaming has surged this year as contemporary artists have increasingly made an impact alongside classic songs on DSPs.

“UK listeners are streaming as many contemporary country artists as they are catalogue, and that has been a shift,” said Milly Olykan, VP of international relations and development, Country Music Association.

“Traditionally, when we looked at streaming we saw it was catalogue driving it, but that’s changing now and that is good news for bringing in younger and more diverse ...

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