Digital Discourse: Sammy Andrews on what the industry can learn from Snoop Dogg

Deviate Digital CEO Sammy Andrews guides you through the ever-changing tech world...

I cover so many subjects here every month, from AI to future tech and marketing, but if there was one column I never thought I’d write, it’s this one… 

Over the summer, like many, I enjoyed the coverage of the Olympics and, aside from the pride in our national team, I took great enjoyment watching a master at play: Snoop Dogg, the unspoken winner. 

I’m talking about ...

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