Rise Craig David, Your Time Is Now, read Noisey’s headline. On September 22, 2015, Vice’s online music arm ran a 1,700 word story celebrating the return of the Southampton garage upstart who blossomed into a million-selling pop star.

The article’s intro was hooked around a BBC Radio 1Xtra session, when David, flanked by Kurupt FM and Big Narstie, sang his 2000 classic Fill Me In over the beat from Where Are Ü Now? by Skrillex, Diplo and Justin Bieber.

The ...