In the same way that streaming has revolutionised the music business at a consumer level, the inexorable rise of artist services companies over the past couple of years looks set to provide an equally revolutionary step.

Until recently, aspiring artists essentially had an age-old ultimatum to grapple with – indie credibility with limited exposure, or a major-backed bid for the mainstream.

Of course, there are the occasional anomalies – Adele being the most obvious example, having established herself as one ...