Damaris Rex-Taylor
General manager,
Disturbing London

“Artists can’t do things solo anymore. The music industry has isolated itself in a really traditional format for a long time and this new generation is consuming music in a completely different way.

To not partner with relevant brands, as long as they’re organic and authentic, and true to the artist’s brand, wouldn’t make sense.

Managers and record labels are a lot more savvy to that these days - they have to be. There ...