Live streaming platform BE-AT.TV has signed a deal to become the official live streaming partner for global event series Corona Sunsets.
The team behind the dance music video service will also work on booking artists and DJs at the branded festivals staged in global markets.
The series is run by Anhueser-Busch Inbev around the world, excluding the USA. Locations which are being lined up in 2018 including the UK, Mexico, Japan, Puerto Rico, Chile, Spain, South Korea, Colombia, Dubai, Canada, South Africa and Australia.
Ray Smith, CEO of BE-AT.TV, said: “In 2017 we partnered with Corona to assist them in maximizing the ROI on their Corona Sunsets Tulum and San Pancho, Mexico events platform through live streaming. For 6% of the cost of the events themselves, we broadcast their Sunset events to over 5.2 million viewers and developed a unique storytelling format that incorporated local personalities as hosts to help shape the brand’s message. 2018 will see us booking tent-pole and mid-tier level events for every major market around the world as we roll out a new musical ambassador programme that will signal an evolution in the ‘Sound of Sunsets’.”
We developed a unique storytelling format that incorporated local personalities as hosts to help shape the brand’s message
Ray Smith
The ambassador programme aims to evolve the musical offering for fans while fostering a more reciprocal relationship between the artists and Corona.
Corona Sunsets has grown to become a major branded event series. The festival celebrates the “transformational power of the sunset moment” in iconic locations with a curated music line-up.
Each event also has an environmentally-conscious ambition to become free from single-use plastic in an effort to help protect oceans and beaches, and offers bespoke stage designs, co-creative art installations and immersive experiences.
BE-AT.TV has been streaming DJs and events for almost 10 years. The company said its viewer base is growing at a rate of 750%.
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