Dua Lipa will perform at the 2018 UEFA Champions League Final Opening Ceremony presented by Pepsi.
The New Rules singer will take to the pitch to perform ahead of the world’s most watched annual sporting event.
This year’s final will be played at the NSC Olimpiyskiy Stadium in Kiev on May 26 and air in over 220 countries and territories around the world.
The UEFA partnership with Pepsi on the Opening Ceremony is now in its third year.
Dua Lipa holds the record for the youngest female solo artist to reach one billion YouTube views and is currently the top streamed female artist in the world on Spotify.
Dua Lipa said: “I was honoured to be asked by UEFA and Pepsi to perform at the ‘UEFA Champions League Final Opening Ceremony’ – it’s a once in a lifetime opportunity. I can’t wait to get in front of the fans and be part of such an exciting event – I’m planning to put on an unforgettable show!”
“A brand rooted in both music and football, Pepsi aims to celebrate the passion and love of fans and allow them to live the game like never before. Bringing one of the hottest music stars to one of the world’s biggest sporting events will do just that,” said Natalia Filippociants, senior marketing director, Global Pepsi Trademark, Global Beverage Group, PepsiCo. “Dua Lipa is a phenomenal music artist and we’re excited for her to get everyone on their feet ahead of such an exciting global moment for the game we all love and live for.”
Guy-Laurent Epstein, UEFA Events SA marketing director, added: “We are thrilled to be collaborating with our partner Pepsi on the Opening Ceremony of the 2018 UEFA Champions League Final for the third year running. Pepsi is synonymous with bringing music, entertainment and sport together and this year’s event is set to be a great occasion. We are excited to welcome Dua Lipa to Kiev. Her energy will provide the crowd with the perfect performance just moments before the ultimate match in European club football kicks off.”
Subscribers can read Music Week's exclusive joint interview with Dua Lipa and Max Lousada here. To subscribe and never miss a big industry story, click here.
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