Jennifer Breithaupt, global consumer chief marketing officer, Citi, is the first keynote speaker confirmed for Midem 2018.

Breithaupt is a leading branding executive and is responsible for campaigns for Citi’s credit cards including global branding and sponsorship.

Citi made deals with hundreds of artists, including Coldplay, Katy Perry, Lady Gaga, Madonna and Selena Gomez, for its Prive Pass series, which gave access to events for credit card customers. She also worked on the Citi Concert Series on Today with NBC and Live Nation.

At Midem, Breithaupt will share her expertise mixing music, branding, and technology.

Midem takes place from June 5-8, 2018, bringing together artists, labels, publishers, and managers from 80 countries over four days of discussion and networking in Cannes. 

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