Selfridges has partnered with Bravado on a bespoke installation to mark The Rolling Stones’ No Filter UK tour.

From May 14 to June 3, The Rolling Stones @ Selfridges, Corner Shop will appear in Selfridges in London, Birmingham, Manchester Exchange and Trafford.

Universal Music Group’s merchandise and brand management company has worked with the retailer to create a shopping experience that immerses fans into the world of the Stones. The shop windows will include a display of the band’s iconic stage outfits, including a denim jack from the 1989 Steel Wheels US tour.

The Selfridges installations will also have screens showing the Havana Moon concert in Cuba from 2016, and their first ever vinyl box set ahead of its June 15 release. 

The shopping experience will also see Selfridges and Bravado give the iconic red Rolling Stones tongue a makeover with a range of Yellow Label t-shirts, hoodies and jackets along with a dedicated kidswear collection.

The UK and Irish leg of the Rolling Stones’ No Filter tour opens in Dublin on May 17.

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