Wireless home audio company Sonos is launching its flagship retail store today (Tuesday, July 19) at 101 Greene Street in Manhattan’s SoHo neighborhood.
Music producer, composer, and Sonos sound experience leader Giles Martin and Sonos audio engineering leader Dr. Hilmar Lehnert collaborated closely with the store’s design teams.
The 4,200-square-foot retail store features seven, state-of-the-art Sonos Listening Rooms. “Each room has been acoustically designed to replicate a great home listening environment,” said Martin.
"The intention is to allow the music to do the talking, making it easy for everyone to experience Sonos exactly as they would at home, even though they are in the retail environment.”
Each of the "listening rooms" was custom-built with four layers of acoustic sheet rock and a 2,000-lb, steel-framed glass door to ensure sounds are contained within each small space.
“The music experience in your home, and how it sounds, is just as important as the perfect chair or considered lighting,” said Sonos VP, global brand, Dmitri Siegel. “The whole store experience is based on the idea of being in a really comfortable and inspiring environment, listening to music you love, but hearing it in a way you never have before.”
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