SiriusXM has appointed Alex Luke as SVP, digital content for both SiriusXM and Pandora.
The company said that SiriusXM and Pandora have a combined reach of more than 100 million listeners.
In this new position, Luke will lead programming for Pandora and editorial content on the Pandora and SiriusXM digital platforms.
Luke has managed programming, editorial and artist relations at Napster, Apple and most recently Amazon, where he was global head of programming and content strategy at Amazon Music. In his newly created position at SiriusXM, he will report directly to Scott Greenstein, SiriusXM’s president and chief content officer.
“Alex is an expert in shaping the digital content experience for listeners, and we are excited to have him join us as we continue to advance and evolve how we create and present content for our listeners across our digital platforms,” said Greenstein. “It is vital we ensure that the great content we produce today, as well as what we create in the future, is done in the most attractive and consumer-friendly manner so that it drives growth in usage across our digital platforms.”
Luke’s career in the music business began in terrestrial radio on air in Dallas. He later programmed stations in St Louis and Chicago and served as EVP of A&R at EMI Music, where he worked with artists including Katy Perry, David Guetta and Beastie Boys.
In his roles at Napster, Apple and Amazon Music, he oversaw playlist and station programming, editorial and original content initiatives.
In his new position at SiriusXM, Luke will also manage the Pandora content team.
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