African streaming and download service Boomplay has revealed it has signed a direct licensing agreement with Warner Music to bring the company’s global roster of music to the region.
Under the terms of the partnership, Boomplay will distribute Warner Music’s extensive catalogue of more than one million songs to listeners in ten countries; Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
In return Warner Music’s artists will be given direct access and exposure to Boomplay’s millions of users in the region. Boomplay has more than 42 million users as of February 2019. It also boasts a catalogue consisting of five million songs and thousands of videos from local and international acts.
These are truly exciting times for the African Music Industry
Joe He, CEO, Boomplay
An official press release stated that the deal brings “Boomplay one step closer to its goal of bringing all music from around the world to Africa.”
Joe He, CEO of Boomplay, said: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.’”
Alfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, added: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.”
Perez-Soto continued: “I’d like to thank Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support in helping pull this deal together and get it over the line.”
The deal follows the news in November that Universal Music Group (UMG) had signed a licensing agreement with Boomplay.
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