Bauer Radio has appointed Charlotte Greenman as social media editor.

The newly created role will develop and lead the social strategy of Bauer’s national and local radio brands.

Greenman will be responsible for elevating the social output from the stations, including studio videos, celebrity interviews and showcasing commercial partnerships.

From working as the social media lead for EastEnders to becoming BBC Radio 1’s first social producer, Greenman has been at the forefront of social media for over 10 years. She also led social media strategy for music brand Vevo UK.

She is currently leading the BBC’s Body Positive Campaign.

Bauer Radio’s digital content director, Brett Spencer, said: “Charlotte’s experience to date across radio, music and the commercial sector means she is the perfect person to lead Bauer Radio’s social strategy. Bringing wide-ranging skills and expertise to our production teams, we know she’s going to be a huge asset.”

Greenman: “There’s an incredible opportunity at Bauer Radio to build on the great work that the stations have been doing individually and to develop a cohesive social strategy across the radio portfolio. I’m so thrilled to join this group of exciting and passionate people and can’t wait to get started.”

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