Music data and analytics company Entertainment Intelligence has launched a playlist tracking app, designed to rights-holders see the impact of playlists and streaming on their artists' releases.
EI has been working on a suite of B2B music and entertainment applications, including catalogue and campaign management, social and sales reporting and analytics, and playlist tracking.
The company is working directly with record labels, music publishers, booking agents and management companies to craft the ultimate tools the music industry needs to solve the challenge of refining data to create actionable intelligence.
EI’s proprietary playlist tracking app is live with selected clients in closed-beta, and available to rights-holders as a stand-alone service, or as part of a suite of tools that can be integrated with a clients’ existing systems. The playlist app can show the performance of their tracks, broken down by vendor (such as Spotify and Apple Music), curator, followers, territory, device and listener demographics.
“We’re building tools that will take your data, clean it and present it in a way that allows all stakeholders in the artist ecosystem to make informed decisions. At EI we understand the actionable insights people need,” said Sammy Andrews (pictured), director of Entertainment Intelligence.
“I am very proud of what Ei is taking to market. We look forward to working with many more labels, artists and managers who want to understand their playlisting landscape, as well as working with the rest of the industry on some amazing tools we have in development. There are some very exciting things in the pipeline here at Ei and we look forward to sharing those in more detail soon.”
Ben Swanson, co-founder, Secretly Group, commented: “In a crowded field, Entertainment Intelligence threads the difficult needle of convenience and flexibility without compromising their robust analytics. We’re excited to be working with the team at Ei as they develop their app."
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