As part of its Independence Day celebrations, Google Play is offering new customers four months of free music, in a special promotion that trumps the free trial periods of digital competitors Apple, Spotify, Tidal and Deezer.
At present, the four months of ad-free music on offer from Google Play is only available in the US, although a roll out across the UK is certainly possible.
While there is no guarantee that the promotion will result in significant gains for the company, Google Play has certainly gone out on a limb to turn the heads of those yet to subscribe to a streaming service.
Deezer currently offers a 15-day free trial, while Spotify and Tidal offer a one-month free trial. Apple Music comes closest with a three-month free trial of its streaming service.
The Google Play offer provides access to over 35 million tracks, which costs $9.99 after the trial period.
However, a quick look at the free trials of each streaming platform tells you that the sharpest customers yet to subscribe to a service could have access to almost ten months of free music, should they wish to sign up for each of the companies’ free trials in succession.
Over the past few days, market-leader Spotify launched a scathing attack on Apple Music, accusing the company of anticompetitive practices in the streaming market.
