Apple is closing in on a deal to purchase Jay Z’s Tidal streaming service, according to reports.
The tech giant is said to be tabling an offer for the streaming service on account of its close connections with the likes of Kanye West and Madonna.
Citing unnamed sources The Wall Street Journal reported that the companies are currently holding “exploratory talks”, while recode has confirmed that discussions are now underway.
Both Madonna and West have used Tidal to exclusively release new content. Last month West revealed the controversial new video for his song Famous on Tidal, while Madonna has also used the service to unveil a new video 24 hours before release anywhere else.
Tidal is also the only streaming service to be offering Prince’s full catalogue of music.
The reports come just one day after Spotify’s global head of comms and public policy, Jonathan Prince, issued a statement attacking Apple, in which he accused the company of want to “have their cake and eat everyone else’s too”.
Tidal has reportedly denied the claims, according to the Wall Street Journal. Apple has yet to comment at time of writing.
