Shazam has announced a new partnership with video platform Vadio, allowing users of the app to view music videos directly in the app.
Vadio-powered video channels allow people to watch music video content through sites and apps they already use. Now, when a person ‘Shazams’ a song, they will be presented with a music video channel. These channels can be curated by editors, automatically generated by trending data or developed by brands to reflect genres and styles that fall in line with their core audience.
“We continually look for new ways to expand the ways in which our users can discover music,” said Fabio Santini, chief product officer for Shazam. “We want to give fans a great reason to spend more time with Shazam by giving them access to a rich and immersive music video experience. In turn, this creates new revenue opportunities for artists and, moreover, powerful ways of gaining exposure for brands.”
The partnership will provide video content from some of the world’s biggest artists to Shazam users in more than 190 countries. Currently, there are over 1,800 artists verified on Shazam sharing
“Introducing Vadio’s immersive music video experience into Shazam enables their audience to better engage with artists,” said Bryce Clemmer, co-founder and CEO at Vadio. “Shazam is the quintessential destination for music discovery with hundreds of millions of global users. By incorporating high quality video, Shazam is making it possible for brands and artists to provide new ways for its global audience to discover music.”
