TikTok partners with Youth Music on their very first Youth Music Awards

TikTok partners with Youth Music on their very first Youth Music Awards

TikTok have partnered with Youth Music on their very first Youth Music Awards. Yesterday (October 23) the company launched the #MusicShapedMe hashtag challenge featuring the winner of the Youth Music Original Track Award sponsored by TikTok: Circles by Portsmouth alternative indie band VCR.

“It’s been a pleasure to work with Youth Music and use our platform to give exposure to the creative talent of the Original Track Award nominees. We now look forward to working with VCR to help them turn their aspirations into reality with the support of our music loving community,” said Farhad Zad, head of music partnerships at TikTok Europe.

The challenge is meant to invite the TikTok community to share clips showing how music has made them the person they are today using the #MusicShapedMe hashtag.

"It means so much to us to have won the Original Track Award. We've been together for less than a year, so to be able to come this far and achieve something on a national scale is just out of this world. So many people were nominated for this particular award, so for us to win... it's just rather surreal,” said VCR.

In addition to their charity partnership with TikTok, Youth Music recently launched a channel on TikTok featuring songs shortlisted for the Original Track Award.

Matt Griffiths, CEO of Youth Music: “The quality of all the entries for the Youth Music Awards was incredibly high – congratulations to VCR on their win! We hope that receiving this award will help the band to take the next steps in their music career, particularly with the fantastic industry support provided by TikTok.”

Words: Jaha Knight









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