TuneCore has officially launched operations across Southeast Asia.
TuneCore parent Believe currently operates in 50-plus countries and the two companies distribute a significant share of the world’s digital music. Earlier this year, TuneCore launched operations in LATAM and Africa, bringing its total presence to 14 countries in four continents. TuneCore claims to be the independent DIY distributor with the largest global footprint.
TuneCore distributes music to a network of more than 150 digital stores and streaming services worldwide, including Spotify, Apple Music, YouTube Music, Joox, KKBox, Amazon Music, TikTok, QQ Music and NetEase. The company boasts 14 localised and fully translated websites, including Southeast Asian languages Thai and Bahasa (Indonesia). The Vietnamese and versions of the website are expected to be added later this year, bringing the total to 16 languages for 2021.
TuneCore’s operations in Southeast Asia will be spearheaded by Cyrus Chen, who joined the company in late 2020. Prior to joining TuneCore, Chen worked with organisations such as Changi Travel Services and Eatigo International, where he was responsible in conceptualising and orchestrating strategic plans that reinforced brand image and helped companies develop integrated business strategies to scale across regions.
Faryal Khan-Thompson, VP, international, TuneCore, said: “In the Southeast Asia market, the music industry is growing at a steady pace, with the number of potential music listeners in Asia exceeding 3.5 billion [according to IFPI]. With Cyrus at the helm, TuneCore is uniquely positioned to help independent artists in Southeast Asia grow their fanbase through the company’s game-changing education, best in class tools and wide ranging global reach, all while allowing artists to keep all rights to their music and earn 100% of 100% of their revenues.”
TuneCore’s deep commitment to champion independent artists from all four corners of the world is in line with our vision to propel artists’ growth
Sylvain Delange
Cyrus Chen said: “I am honoured to join TuneCore and work with Faryal and the larger team to introduce the company’s services to Southeast Asia. We are an emerging music market with vast potential and a diverse population of varying cultures and languages. TuneCore’s parent company Believe entered the market in 2013 and has since developed a deep understanding of each country’s local music scene. TuneCore is leveraging that deep local industry knowledge to build our offerings, catered to the specific needs of independent DIY artists in the region, with scalable services at a competitve price, while supplying high value.”
Sylvain Delange, MD Asia Pacific, Believe, said: “TuneCore’s deep commitment to champion independent artists from all four corners of the world is in line with our vision to propel artists’ growth. There is an opportunity for TuneCore and Believe to further contribute to the growth of the thriving Southeast Asia independent artists community and help them take advantage of the exponential growth to come in the digital space while still allowing musicians to continue to maintain control and ownership of their work. Together, we are excited and are confident we’ll provide the most comprehensive set of services and products to artists in the Southeast Asian market.”
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